NARS System simply directs and controls form a central continuity studio to one or more remote stand alone TV transmitters to change and/or modify the content of their local broadcast material. By doing this local broadcast is switched between the general broadcast program or a previously stored (at the remote site) live video.


That means local ad is overlaid to the primary video content during a typical hour of TV programming without cutting the primary video content.

National Advertisers

NARS' has a great capacity to promote nationwide brands in different cities, even different neighbourhoods, or defined ad zones by local advertising overlays.

A nationwide restaurant chain has an option to run targeted ads in 20 markets wherever it has a branch. The ads will display for instance branch addresses, phone numbers, and other text or graphical information for each branch in different zone.

This is going to localize each ad and create 20 separate commercials for one brand.

TV Operators

By using NARS's digital overlay system, operators can insert local promotions within national broadcast programs and commercials.

When the target area spliced for an ad with localized or zone insertion, the multiple spot can be sold for the same time of slot.

National TV Channels gain more advertising revenue by selling same length of spot to more customer.

Local Advertisers

Because multiple spots can be sold for the same 30-second time slot, buying ad slots for local business with NARS become more affordable.

It is great opportunity for any retail or service-related small business who wants to reach a highly targeted geography at minimal cost.

Social Responsibility

With NARS the video or text messages contain the very up-to-date information; the message from local agencies can be easily overlaid to the primary video content without interrupting.

This means local public can be informed about anything which could be important for that moment only for that local area. Such us the next harvest time or traffic congestion occurred in a very specific area, weather warnings or even emergency blood needs from local hospitals... etc.